Aristocrat Leisure Limited, a gaming software developer from Australia, is better known as Aristocrat. The company is a manufacturer of software for land-based and online casinos. Players will be glad to know that Aristocrat pokies represent more than 300 gaming jurisdictions and 90 countries. The company employs over three thousand people to create and deliver software developed using the latest technologies. Free Aristocrat pokies online support android and mobile devices iPad, iPhone. Aristocrat representative offices work in most major countries where gambling is legalised. The main office is located in Australia: Building A, Pinnacle Office Park, 85 Epping Road.
Related: Free pokies online to play for free
Spheres of activity of the provider
Aristocrat company specialises in providing services in the gambling industry:
- Production of games for land-based casinos. The assortment combines gaming terminals, “Multigame” packages, management of establishments;
- Creation of video slots for online casinos;
- Development of new original systems and bonus options that increase the attractiveness of slot machines.
Aristocrat has developed several innovative features, the implementation of which allowed to allocate slot machines software providers among competitors:
- Reel Power – the option allows you to bet on lines and reels. Slot machines that offer this feature can create over two hundred combinations;
- Drag N Drop Wild – the function moves the “wild” symbols to the desired cells (except for the cells of the first reel) to create sequences. Its use is possible only in prize rounds;
- Cashman Tonight – double jackpot system, independent of other bonus games. Additional bet gives a chance to participate in the bonus round with a cumulative jackpot.
However, even without these options, Aristocrat pokies differ in functionality. The developer’s models have a minimum of 2 service symbols, free spins with enhanced features, and sometimes offering additional bonus rounds. In the line of Aristocrat is progressive slot machines.
Popular Aristocrat pokies
The Aristocrat collection of games has about 70 pokies, and as reviews show, players like the following free slot machines:
- Queen of the Nile II is a 25-line about Cleopatra. Two special characters, four types of free spins rounds, high odds;
- 50 Dragons – 50-line slot machine. The game has two service symbols, and the prize option includes free spins with an increased number of wild symbols;
- Werewolf Wild – 25-line online slot about werewolves. Three service symbols, free spins with enhanced features, a bonus tour, additional prize option;
- Zorro – 25-line slot machine. The base game involves two service symbols. In a special mode with a bonus bet, you can win four different bonus rounds;
- Wild Panda is a 100-line slot machine with a wide range of bets. Gamblers win in the game using free spins triggered in a non-standard way. During the free spins, additional wild symbols appear in the slot machine, which increases the winnings.
Noteworthy is also a Buffalo slot machine. The game worked on small stakes and was only available in land-based casinos. However, we must mention that an online version of the slot machine without downloading is available at the online casino. The Xtra Reel Power in the Buffalo slot machine creates combinations of 1024 lines and involves multifunctional symbols. The image of a buffalo – the most expensive symbol – occupies several consecutive cells. They can fill all reels meanwhile players’ balance grows. This pokie also has free spins feature, so gamblers claim that the Buffalo model belongs to the category of winning slot machines.
The company received several dozen awards during its existence – both for achievements in the gambling business and economic success. Here is how gambling. Let’s look back at the achievements of the past ten years.
In 2010-11 Aristocrat pokies won the Casino Journal award for best innovation in gaming technology.
The provider won Virtual Casino Product’s nomination in 2013 at the Gaming & Leisure Gaming and Hospitality Awards. Furthermore, In 2014 Buffalo Stampede was the best-selling game by Goldman Sachs. At Global Gaming Awards, Aristocrat was awarded the best casino product of the year (Walking Dead). At that time, players also saw the 5 Dragons Legends slot machine, popular among casino players today.
Only in 2018 did the game provider receive an award for In 2018, the game provider received an award for innovation from LVGEA, and at G2E, Games of Thrones became game of the year, and Lightning Link was the best slot machine for land-based establishments.
Aristocrat’s portfolio includes pokies with jackpots – but only in offline casinos. According to the statistics, since July 2015, the Australian provider’s slot machines have won more than $22 million. Some games have a $500,000 fixed jackpot, while others have a progressive jackpot.
Aristocrat Leisure Limited was founded by Len Ainsworth, a famous businessman in the gambling industry. His family still owns a large stake in the corporation. The company’s first slot machine was introduced in 1953 with a simple design, a few characters, and small payout amounts – but even this slot machine was attractive in those days. The game quickly gained popularity.
The first success has inspired the creators of online slots to reach new heights. Each year on the market appeared new Aristocrat online pokies, with more and more perfect qualities. And it helped to win the attention and trust of gamblers.
A milestone for Aristocrat was in 1996. In 1996, the company listed its shares on the Australian stock exchange. Players can choose one of the best Australian casinos for an online game.
An important event was the acquisition of VGT in 2014. Founded in 1991, it occupies a leading position in developing and promoting gambling in North America. In addition to online pokies, this manufacturer’s range included several table games.
Today Aristocrat is the largest developer of gambling games operating internationally. The company is expanding its activities to cover related areas. In addition to the usual flash models, the software provider has slot machines compatible with all Apple devices, including iPad, iPhone, and other mobile gadgets on Andriod.
Development and partnerships
Aristocrat has partnered with most of the gambling industry. One of the leading partners is the NYX Group.
The Aristocrat sign an agreement with IGT, the company’s biggest competitor. The parties agreed to cross-exchange licenses.
At the end of 2016, Aristocrat entered a letter of intent with Shooting Star Casino. The provider will become one of the casino’s gambling equipment suppliers. It is worth noting that this year was successful for the Aristocrat also in terms of profitability. According to the financial reports, the net profit increased by almost 90%.
Aristocrat constantly takes part in prestigious international exhibitions and forums. In 2017 at the Ice Totally Gaming exhibition, we saw several interesting developments, including new games of the Rainbow Warriors line. Players can expect an online slot created with Warner Bros Consumer Products in January.
These facts confirm that Aristocrat holds a strong position in the market and is ready for further promotion. Release of non-standard slot machines, improvement of existing software, strengthening and expanding partnerships – such strategies can bring the company to a new level, experts say.
Key events in the 2000s:
- 2000: getting a license from the Nevada government;
- 2005: entry into the Chinese and Macau markets;
- 2008: entry into the Bulgarian market;
- 2011: launching a free online casino with the developer’s products on the American market;
- 2012: partnerships with Amaya and Openbet, which include the digitisation of Aristocrat games and their appearance in numerous casinos;
- 2013: Facebook app launch and partnership with NYX;
- 2017: purchase of Big Fish Games for $990 million and Plarium for $500;
- 2018: annual profit of $438 million.
The brand’s long history evidences the quality of Aristocrat pokies. The company has grown to become a real giant in the gambling industry, acquired almost 3,000 trademarks and more than 2,000 patents during its activity, and received several licenses.
Since the company’s main activity is to develop slot machines for land-based establishments, and online slots released so far are not a lot, they can be played in a small number of virtual casinos in Australia: Videoslots, Mr.Green, Gunsbet, FairGo, and others. Players from the U.S. and Australia can only assess the brand’s software offline.